Branded Content Campaigns
Vancouver Is Awesome with VGH & UBC Hospital Foundation:
‘Please help our coach!’: Hockey coach’s life saved by his team
Vancouver Is Awesome with Coast Mental Health:
Coast Mental Health celebrates 50 years of making a difference across Vancouver
Interview with Miranda Tymoschuk, 2021 Courage to Come Back award recipient in the Youth category
Vancouver Is Awesome with YMCA BC:
Events Marketing Copywriting
Objective: Generate awareness of Business in Vancouver‘s events portfolio on social media through LinkedIn and Facebook, as well as through article campaigns on BIV.
Business in Vancouver articles:
Forty under 40 Awards spotlight B.C.’s rising business leaders
Interview with Peter Saunders on the lasting impact of a Forty under 40 honour
Newsletter Copywriting
Objective: Written inclusions in Vancouver Is Awesome‘s daily newsletter and their two specialty newsletters, Forking Awesome (for food and drink) and The Wanderer (for local and international travel)
Featured clients include: Long Beach Lodge Resort, Tacofino, BCLIQUOR, intrip, Coho Society, Fizz Mobile
Social Ads Copywriting
Objective: Social driver ads to drive traffic to sponsored article campaigns across Business in Vancouver, Vancouver Is Awesome, Delta Optimist, and other Lodestar Media news brands.
Featured clients include: BCIT, Cirque du Soleil, Downtown Vancouver BIA, Fizz Mobile, Port of Vancouver
Website Copywriting
Objective: Revamp content on Lodestar Digital’s new website following the agency rebrand.
Programmatic Audio Script Writing
Agency: Lodestar Digital
Client: Ears to You
Campaign Date: August 2024
Campaign Objective: Promote mobile hearing clinic offerings across Metro Vancouver.
Link to audio: https://drive.google.com/file/d/14pfVbaOw1Bsu3th6zjL6E5toWlZVAQc_/view
Rise People
Objective: Content management and writing for Rise People’s WordPress blog, including thought leadership and client case studies (or client stories):
Blog Articles:
A quick guide to blockchain tech for HR and payroll
The benefits of switching to paperless HR administration
The advantages of hiring multilingual employees
Client Stories:
CLIA: How a Canadian association raises the people management bar with Rise
Sierra Dental: Why a Calgary-based dental clinic is all smiles over Rise benefits
Moosehead Breweries: How a Canadian brewery saves time with Rise payroll
The Hudsucker
Objective: WordPress content management and article writing for The Hudsucker, an entertainment media blog I co-founded.
Rise People
Objective: Content management and writing for Rise People’s WordPress blog, including thought leadership and client case studies (or client stories):
Blog Articles:
A quick guide to blockchain tech for HR and payroll
The benefits of switching to paperless HR administration
The advantages of hiring multilingual employees
Client Stories:
CLIA: How a Canadian association raises the people management bar with Rise
Sierra Dental: Why a Calgary-based dental clinic is all smiles over Rise benefits
Moosehead Breweries: How a Canadian brewery saves time with Rise payroll
Lodestar Media Print Publications
Objective: Editorial management and content writing for Vancouver Is Awesome‘s specialty magazine publications in the business, real estate, and environmental industry sectors.
Vancouver’s Profiles of Excellence: 2021, 2022, 2023
Excellence in Real Estate: 2021, 2022
Environmental Excellence in B.C.: 2021-2022
For more campaign and writing examples, please visit elizabethrosalyn.contently.com.
Elizabeth Rosalyn 