Branded Content Campaigns
Vancouver Is Awesome with VGH & UBC Hospital Foundation:
‘Please help our coach!’: Hockey coach’s life saved by his team
Vancouver Is Awesome with Coast Mental Health:
Coast Mental Health celebrates 50 years of making a difference across Vancouver
Interview with Miranda Tymoschuk, 2021 Courage to Come Back award recipient in the Youth category
Vancouver Is Awesome with YMCA BC:
Events Marketing Campaigns
Generated awareness of Business in Vancouver‘s events portfolio on social media through LinkedIn and Facebook, as well as through article campaigns on BIV.
Business in Vancouver articles:
Forty under 40 Awards spotlight B.C.’s rising business leaders
Interview with Peter Saunders on the lasting impact of a Forty under 40 honour
Newsletter Copywriting
Produced written inclusions for Vancouver Is Awesome‘s daily newsletter and their two specialty newsletters, Forking Awesome (for food and drink) and The Wanderer (for local and international travel)
Featured clients include: Long Beach Lodge Resort, Tacofino, BCLIQUOR, intrip, Coho Society, Fizz Mobile
Social Ads Copywriting
Managed social driver ads to drive traffic to sponsored article campaigns across Business in Vancouver, Vancouver Is Awesome, Delta Optimist, and other Lodestar Media news brands.
Featured clients include: BCIT, Cirque du Soleil, Downtown Vancouver BIA, Fizz Mobile, Port of Vancouver
Website Copywriting
Revamped content on Lodestar Digital’s new website following the agency rebrand.
Programmatic Audio Script Writing
Agency: Lodestar Digital
Client: Ears to You
Campaign Date: August 2024
Campaign Objective: Promote mobile hearing clinic offerings across Metro Vancouver.
Link to audio: https://drive.google.com/file/d/14pfVbaOw1Bsu3th6zjL6E5toWlZVAQc_/view
The Hudsucker
Handled WordPress content management and article writing for The Hudsucker, an entertainment media blog I co-founded.
Rise People
Led content management and writing for Rise People’s WordPress blog, including thought leadership and client case studies (or client stories):
Blog Articles:
A quick guide to blockchain tech for HR and payroll
The benefits of switching to paperless HR administration
The advantages of hiring multilingual employees
Client Stories:
CLIA: How a Canadian association raises the people management bar with Rise
Sierra Dental: Why a Calgary-based dental clinic is all smiles over Rise benefits
Moosehead Breweries: How a Canadian brewery saves time with Rise payroll
Lodestar Media Print Publications
Led editorial management and content writing for Vancouver Is Awesome‘s specialty magazine publications in the business, real estate, and environmental industry sectors.
Vancouver’s Profiles of Excellence: 2021, 2022, 2023
Excellence in Real Estate: 2021, 2022
Environmental Excellence in B.C.: 2021-2022
For more campaign and writing examples, please visit elizabethrosalyn.contently.com.
