Branded Content Articles: Campaign Management + Content Writing
Led the development of branded content campaigns showcasing the people, organizations and initiatives making a difference in communities across B.C.
Vancouver Is Awesome with VGH & UBC Hospital Foundation:
Give High Fives for Health Care in support of B.C.’s most urgent health care needs
‘Please help our coach!’: Hockey coach’s life saved by his team
Vancouver Is Awesome with Coast Mental Health:
Celebrating 50 years of making a difference in community-based healthcare across Vancouver
Guy Felicella advocates for harm reduction and recovery in Vancouver’s Downtown Eastside community
Interview with Miranda Tymoschuk, 2021 Courage to Come Back award recipient in the Youth category
Vancouver Is Awesome with Wavefront Centre:
Take care of your hearing health while giving back to Vancouver’s Deaf, DeafBlind and Hard of Hearing community
Vancouver Is Awesome with Canadian Blood Services:
You can make a difference for Canadians in need this holiday season by giving blood
Vancouver Is Awesome with Crisis Centre of BC:
This distress services program is supporting B.C. residents through navigating COVID-19
Vancouver Is Awesome with YMCA BC:
Print Publications
Led editorial management and content writing for Vancouver Is Awesome‘s specialty magazine publications in the business, real estate, and environmental industry sectors.
Vancouver’s Profiles of Excellence: 2021, 2022, 2023
Excellence in Real Estate: 2021, 2022
Environmental Excellence in B.C.: 2021-2022
Newsletter Copywriting Campaigns
Produced paid written inclusions in Vancouver Is Awesome‘s daily newsletter and their two specialty newsletters, Forking Awesome (for food and drink) and The Wanderer (for local and international travel)
Featured clients include: Long Beach Lodge Resort, Tacofino, BCLIQUOR, Coho Society, Fizz Mobile
Social Ads Campaigns
Managed paid social driver ads on Meta and LinkedIn to drive traffic to sponsored article campaigns across Business in Vancouver, Vancouver Is Awesome, Delta Optimist, and other Lodestar Media news brands.
Featured clients include: BCIT, Cirque du Soleil, Downtown Vancouver BIA, Fizz Mobile, Port of Vancouver
Events Marketing Campaigns
Generated awareness of Business in Vancouver‘s events portfolio on social media through LinkedIn and Facebook, as well as through article campaigns on BIV.
Business in Vancouver articles:
Forty under 40 Awards spotlight B.C.’s rising business leaders
Interview with Peter Saunders on the lasting impact of a Forty under 40 honour
Website Copywriting
Objective: Revamp content on Lodestar Digital’s new agency’s website following their rebrand.
Programmatic Audio Script Writing
Agency: Lodestar Digital
Client: Ears to You
Campaign Date: August 2024
Campaign Objective: Promote mobile hearing clinic offerings across Metro Vancouver.
Link to audio: https://drive.google.com/file/d/14pfVbaOw1Bsu3th6zjL6E5toWlZVAQc_/view
For more examples, please visit elizabethrosalyn.contently.com.
