Branded Content Articles: Campaign Management + Content Writing
Led the development of branded content campaigns showcasing the people, businesses, events and communities that make Greater Vancouver thrive.
Vancouver Is Awesome with Tourism Burnaby:
Burnaby unveils over 25 thrilling Halloween events across the city
Vancouver Is Awesome with Heights Merchants Association:
Hats Off Day returns to Burnaby Heights with a circus twist for 2026
Burnaby Now with Burnaby Board of Trade:
Burnaby Business Excellence Awards honours local innovators and entrepreneurs
Burnaby Now with Burnaby Neighbourhood House Society:
Tickets on sale now for Burnaby Neighbourhood House’s 19th Annual Fundraiser Gala
Vancouver Is Awesome with Destination Vancouver:
Save the date for the return of Vancouver’s signature food and drink festival
Vancouver Is Awesome with Canada Place:
Celebrate the magic of the holiday season at Christmas at Canada Place
Vancouver Is Awesome with Bentall Centre:
You’re invited to these amazing pop-up patio events in the heart of downtown Vancouver
Vancouver Is Awesome with Vancouver Cherry Blossom Festival:
Where to see sakura in full bloom across the city
Vancouver Is Awesome with Vancouver Pride Society:
B.C.’s largest Pride festival is back and better than ever
Vancouver Is Awesome with City of Port Coquitlam:
Port Coquitlam’s free Canada Day celebration returns to Castle Park with fireworks
Print Publications
Led editorial management and content writing for Vancouver Is Awesome‘s specialty magazine publications in the business, real estate, and environmental industry sectors.
Vancouver’s Profiles of Excellence: 2021, 2022, 2023
Excellence in Real Estate: 2021, 2022
Environmental Excellence in B.C.: 2021-2022
Newsletter Copywriting Campaigns
Produced paid written inclusions in Vancouver Is Awesome‘s daily newsletter and their two specialty newsletters, Forking Awesome (for food and drink) and The Wanderer (for local and international travel)
Featured clients include: Long Beach Lodge Resort, Tacofino, BCLIQUOR, Coho Society, Fizz Mobile
Social Ads Campaigns
Managed paid social driver ads on Meta and LinkedIn to drive traffic to sponsored article campaigns across Business in Vancouver, Vancouver Is Awesome, Delta Optimist, and other Lodestar Media news brands.
Featured clients include: BCIT, Cirque du Soleil, Downtown Vancouver BIA, Fizz Mobile, Port of Vancouver
Events Marketing Campaigns
Generated awareness of Business in Vancouver‘s events portfolio on social media through LinkedIn and Facebook, as well as through article campaigns on BIV.
Business in Vancouver articles:
Forty under 40 Awards spotlight B.C.’s rising business leaders
Interview with Peter Saunders on the lasting impact of a Forty under 40 honour
Website Copywriting
Objective: Revamp content on Lodestar Digital’s new agency’s website following their rebrand.
Programmatic Audio Script Writing
Agency: Lodestar Digital
Client: Ears to You
Campaign Date: August 2024
Campaign Objective: Promote mobile hearing clinic offerings across Metro Vancouver.
Link to audio: https://drive.google.com/file/d/14pfVbaOw1Bsu3th6zjL6E5toWlZVAQc_/view
For more examples, please visit elizabethrosalyn.contently.com.
