Branded Content Articles: Campaign Management + Content Writing
Led the development of branded content campaigns highlighting the people, businesses, and industries shaping communities across British Columbia.
Business in Vancouver with CPABC:
A CPA designation makes any career change plausible
Business in Vancouver with AtkinsRéalis:
AtkinsRéalis plans Western Canada expansion with B.C. communities in mind
Business in Vancouver with Manning Elliott LLP:
Manning Elliott’s commitment to supporting women through wealth management
Building bridges for German businesses in Canada through cross-cultural expertise
Breaking barriers: The journey to leadership in accounting
Business in Vancouver with PC Urban Properties:
Coquitlam’s new industrial strata to fuel Tri-Cities business growth
Vancouver Is Awesome with Fizz Mobile:
One monthly expense you can actually shrink this fall
Print Publications
Led editorial management and content writing for Vancouver Is Awesome‘s specialty magazine publications in the business, real estate, and environmental industry sectors.
Vancouver’s Profiles of Excellence: 2021, 2022, 2023
Excellence in Real Estate: 2021, 2022
Environmental Excellence in B.C.: 2021-2022
Newsletter Copywriting Campaigns
Produced paid written inclusions in Vancouver Is Awesome‘s daily newsletter and their two specialty newsletters, Forking Awesome (for food and drink) and The Wanderer (for local and international travel)
Featured clients include: Long Beach Lodge Resort, Tacofino, BCLIQUOR, Coho Society, Fizz Mobile
Social Ads Campaigns
Managed paid social driver ads on Meta and LinkedIn to drive traffic to sponsored article campaigns across Business in Vancouver, Vancouver Is Awesome, Delta Optimist, and other Lodestar Media news brands.
Featured clients include: BCIT, Cirque du Soleil, Downtown Vancouver BIA, Fizz Mobile, Port of Vancouver
Events Marketing Campaigns
Generated awareness of Business in Vancouver‘s events portfolio on social media through LinkedIn and Facebook, as well as through article campaigns on BIV.
Business in Vancouver articles:
Forty under 40 Awards spotlight B.C.’s rising business leaders
Interview with Peter Saunders on the lasting impact of a Forty under 40 honour
Website Copywriting
Objective: Revamp content on Lodestar Digital’s new agency’s website following their rebrand.
Programmatic Audio Script Writing
Agency: Lodestar Digital
Client: Ears to You
Campaign Date: August 2024
Campaign Objective: Promote mobile hearing clinic offerings across Metro Vancouver.
Link to audio: https://drive.google.com/file/d/14pfVbaOw1Bsu3th6zjL6E5toWlZVAQc_/view
For more examples, please visit elizabethrosalyn.contently.com.
