Branded Content Articles: Campaign Management + Content Writing
Led the development of branded content campaigns showcasing spaces, places and the way people experience them across Metro Vancouver.
Business in Vancouver with DVBIA:
Downtown Van to transform alleys into vibrant community spaces
Business in Vancouver with AtkinsRéalis:
AtkinsRéalis plans Western Canada expansion with B.C. communities in mind
Vancouver Is Awesome with Anvil Centre:
Elevate your next corporate event at this architectural masterpiece in Metro Vancouver
Vancouver Is Awesome with Landa Global Properties:
A new boutique development is coming to Burnaby Heights
Vancouver Is Awesome with Michelle Yu / Creative Space at the Woodlands:
The future of creative, collaborative work is coming soon to Vancouver’s West Side
Vancouver Is Awesome with Magnum Projects:
This amazing development in Kitsilano brings city and beach living together
Vancouver Is Awesome with Ch’ich’iyúy
Canada’s first Indigenous-owned affordable homeownership community is coming to Strathcona
Vancouver Is Awesome with California Closets:
5 reasons why you should upgrade your closet right now
Vancouver Is Awesome with SM Lightning:
How to improve your mood and energy levels through your home lighting setup
Vancouver Is Awesome with Transformer Table:
Modular home furniture: Maximize your space with these multifunctional pieces
Print Publications
Led editorial management and content writing for Vancouver Is Awesome‘s specialty magazine publications in the business, real estate, and environmental industry sectors.
Vancouver’s Profiles of Excellence: 2021, 2022, 2023
Excellence in Real Estate: 2021, 2022
Environmental Excellence in B.C.: 2021-2022
Newsletter Copywriting Campaigns
Produced paid written inclusions in Vancouver Is Awesome‘s daily newsletter and their two specialty newsletters, Forking Awesome (for food and drink) and The Wanderer (for local and international travel)
Featured clients include: Long Beach Lodge Resort, Tacofino, BCLIQUOR, Coho Society, Fizz Mobile
Social Ads Campaigns
Managed paid social driver ads on Meta and LinkedIn to drive traffic to sponsored article campaigns across Business in Vancouver, Vancouver Is Awesome, Delta Optimist, and other Lodestar Media news brands.
Featured clients include: BCIT, Cirque du Soleil, Downtown Vancouver BIA, Fizz Mobile, Port of Vancouver
Events Marketing Campaigns
Generated awareness of Business in Vancouver‘s events portfolio on social media through LinkedIn and Facebook, as well as through article campaigns on BIV.
Business in Vancouver articles:
Forty under 40 Awards spotlight B.C.’s rising business leaders
Interview with Peter Saunders on the lasting impact of a Forty under 40 honour
Website Copywriting
Objective: Revamp content on Lodestar Digital’s new agency’s website following their rebrand.
Programmatic Audio Script Writing
Agency: Lodestar Digital
Client: Ears to You
Campaign Date: August 2024
Campaign Objective: Promote mobile hearing clinic offerings across Metro Vancouver.
Link to audio: https://drive.google.com/file/d/14pfVbaOw1Bsu3th6zjL6E5toWlZVAQc_/view
For more examples, please visit elizabethrosalyn.contently.com.
