Branded Content Campaigns
Destination Vancouver partnered with Vancouver Is Awesome and Times Colonist on a sponsored content campaign promoting the 2024 Dine Out Vancouver Festival to regional audiences. I developed and managed editorial content that combined food and travel storytelling with a contest activation on VIA, helping drive awareness and engagement for Vancouver’s signature food and drink festival. The campaign generated 8,500+ reads across the sponsored articles.
- Save the date for the return of Vancouver’s signature food and drink festival
- Contest: You could win $500 worth of gift cards for Dine Out Vancouver Festival
- Canada’s largest food and drink festival returns to Vancouver in 2024
In Summer and Winter 2021, Destination Vancouver partnered with Vancouver Is Awesome on seasonal sponsored content campaigns encouraging local and regional audiences to explore experiences, attractions, dining, shopping and staycations. I developed and managed editorial storytelling across multiple campaigns, incorporating destination recommendations, local offers, giveaways and seasonal travel inspiration. The combined article series generated 70,000+ reads.
- Build your summer vacation itinerary with these incredible Vancouver experiences
- Enjoy Vancouver’s great outdoors through these spectacular nature experiences and city activities
- Vancouver offers a resort-like local travel experience with everything just outside your hotel room
- Rediscover your favourite Vancouver attractions through these local deals and giveaways
- You can still get great last-minute Vancouver-based gifts this holiday season
- You could win the Ultimate Winter Wonderland Adventure Staycation Package
Oak Bay Beach Hotel partnered with Vancouver Is Awesome on a series of seasonal sponsored content campaigns promoting stays and guest experiences at the Victoria property. I developed and managed editorial storytelling around the hotel’s spa and wellness offerings, seasonal experiences, and oceanfront setting, tailoring each campaign to different travel motivations and regional audiences. The combined campaigns generated 15,000+ reads.
- This oceanfront hotel in Victoria is home to Western Canada’s top spa
- Take an endless summer vacation at this oceanside resort just hours from Vancouver
- This oceanside luxury resort in Victoria is the perfect fall getaway destination
- A winter wellness getaway by the ocean is close to home in Victoria
- Inside Oak Bay Beach Hotel’s new seasonal wellness experience
I have also developed sponsored content and promotional campaigns for a range of B.C. hotel and resort brands for placement on Vancouver Is Awesome. Projects have included seasonal and destination marketing, staycations, wellness and leisure experiences, hotel amenities, family travel, and contest-driven promotions:
- Delta Hotels by Marriott: This brand new hotel is the place to stay (and play) in Delta in 2023
- Coast Hotels: Great winter holiday destinations in B.C. (and how you could win a trip to one of them)
- Travelodge: Wonderful winter activities you must experience in the Lower Mainland this season
- Westin Resort & Spa Whistler: This world-renowned mountain resort offers a comforting Whistler getaway experience
- Nita Lake Lodge: You can find peace of mind with a relaxing retreat at this Whistler resort
- Blackcomb Springs Suites: Enter for your chance to win a Whistler Mountain Getaway Package
- The Crystal Lodge Whistler: You can experience a scenic staycation at this modern mountain lodge in Whistler
- Westin Bayshore Vancouver: You could win a waterfront hotel getaway for the whole family
Events Marketing Copywriting
Generated awareness of Business in Vancouver‘s events portfolio on social media through LinkedIn and Facebook, as well as through article campaigns on BIV.
Business in Vancouver articles:
Forty under 40 Awards spotlight B.C.’s rising business leaders
Interview with Peter Saunders on the lasting impact of a Forty under 40 honour
Newsletter Copywriting
Produced written inclusions in Vancouver Is Awesome‘s daily newsletter and their two specialty newsletters, Forking Awesome (for food and drink) and The Wanderer (for local and international travel)
Featured clients include: Long Beach Lodge Resort, Tacofino, BCLIQUOR, intrip
Social Ads Copywriting
Managed social driver ads to drive traffic to sponsored article campaigns across Business in Vancouver, Vancouver Is Awesome, Delta Optimist, and other Lodestar Media news brands.
Featured clients include: Downtown Vancouver BIA, Cirque du Soleil, BCIT, Port of Vancouver
Website Copywriting
Revamped content on Lodestar Digital’s new website following the agency rebrand.
Lodestar Media Print Publications
Objective: Editorial management and content writing for Vancouver Is Awesome‘s specialty magazine publications in the business, real estate, and environmental industry sectors.
Vancouver’s Profiles of Excellence: 2021, 2022, 2023
Excellence in Real Estate: 2021, 2022
Environmental Excellence in B.C.: 2021-2022
For more campaign and writing examples, please visit elizabethrosalyn.contently.com.
Elizabeth Rosalyn 