Branded Content Articles: Campaign Management + Content Writing
Led the development of omnichannel branded content campaigns for cultural, educational and visitor-focused organizations across B.C.
Vancouver Is Awesome with Science World:
You could win a one year membership to Science World for your entire family
Vancouver Is Awesome with H.R. MacMillan Space Centre:
Discover fun spring activities for the whole family at Vancouver’s space centre
Vancouver Is Awesome with Vancouver Maritime Museum:
This multi-sensory exhibition showcases the culture of Indigenous communities in B.C.
Vancouver Is Awesome with Museum of North Vancouver:
Shop for unique holiday gifts that support North Vancouver’s local museum
Vancouver Is Awesome with Vancouver Art Gallery:
Fall into family fun under the sea at this aquatic experience in Vancouver
Vancouver Is Awesome with Vancouver Aquarium:
Take a photo inside a jellyfish snowglobe at this winter water-land in Vancouver
Vancouver Is Awesome with Woodland Park Zoo:
Visit the Pacific Northwest’s biggest zoo and support wildlife conservation
Print Publications
Led editorial management and content writing for Vancouver Is Awesome‘s specialty magazine publications in the business, real estate, and environmental industry sectors.
Vancouver’s Profiles of Excellence: 2021, 2022, 2023
Excellence in Real Estate: 2021, 2022
Environmental Excellence in B.C.: 2021-2022
Newsletter Copywriting Campaigns
Produced paid written inclusions in Vancouver Is Awesome‘s daily newsletter and their two specialty newsletters, Forking Awesome (for food and drink) and The Wanderer (for local and international travel)
Featured clients include: Long Beach Lodge Resort, Tacofino, BCLIQUOR, Coho Society, Fizz Mobile
Social Ads Campaigns
Managed paid social driver ads on Meta and LinkedIn to drive traffic to sponsored article campaigns across Business in Vancouver, Vancouver Is Awesome, Delta Optimist, and other Lodestar Media news brands.
Featured clients include: BCIT, Cirque du Soleil, Downtown Vancouver BIA, Fizz Mobile, Port of Vancouver
Events Marketing Campaigns
Generated awareness of Business in Vancouver‘s events portfolio on social media through LinkedIn and Facebook, as well as through article campaigns on BIV.
Business in Vancouver articles:
Forty under 40 Awards spotlight B.C.’s rising business leaders
Interview with Peter Saunders on the lasting impact of a Forty under 40 honour
Website Copywriting
Objective: Revamp content on Lodestar Digital’s new agency’s website following their rebrand.
Programmatic Audio Script Writing
Agency: Lodestar Digital
Client: Ears to You
Campaign Date: August 2024
Campaign Objective: Promote mobile hearing clinic offerings across Metro Vancouver.
Link to audio: https://drive.google.com/file/d/14pfVbaOw1Bsu3th6zjL6E5toWlZVAQc_/view
For more examples, please visit elizabethrosalyn.contently.com.
