Examples

Branded Content Articles: Campaign Management + Content Writing

Destination Vancouver partnered with Vancouver Is Awesome and Times Colonist on a sponsored content campaign promoting the 2024 Dine Out Vancouver Festival to regional audiences. I developed and managed editorial content that combined food and travel storytelling with a contest activation on VIA, helping drive awareness and engagement for Vancouver’s signature food and drink festival. The campaign generated 8,500+ reads across the sponsored articles.

In Summer and Winter 2021, Destination Vancouver partnered with Vancouver Is Awesome on seasonal sponsored content campaigns encouraging local and regional audiences to explore experiences, attractions, dining, shopping and staycations. I developed and managed editorial storytelling across multiple campaigns, incorporating destination recommendations, local offers, giveaways and seasonal travel inspiration. The combined article series generated 70,000+ reads.

Through the content studio at Lodestar Digital, I also led the development of omnichannel branded content campaigns for cultural-focused and purpose-driven organizations across B.C., including the following:

Vancouver Is Awesome with Science World:

You could win a one year membership to Science World for your entire family

Vancouver Is Awesome with H.R. MacMillan Space Centre:

Discover fun spring activities for the whole family at Vancouver’s space centre

Vancouver Is Awesome with Vancouver Maritime Museum:

This multi-sensory exhibition showcases the culture of Indigenous communities in B.C.

Vancouver Is Awesome with Vancouver Art Gallery:

Fall into family fun under the sea at this aquatic experience in Vancouver

Vancouver Is Awesome with Vancouver Aquarium:

Take a photo inside a jellyfish snowglobe at this winter water-land in Vancouver

Vancouver Is Awesome with VGH & UBC Hospital Foundation:

‘Please help our coach!’: Hockey coach’s life saved by his team
Give High Fives for Health Care in support of B.C.’s most urgent health care needs
By entering this 50/50 Raffle, you can help transform patient care and health care innovation in B.C.

Vancouver Is Awesome with Coast Mental Health:

Celebrating 50 years of making a difference in community-based healthcare across Vancouver
Guy Felicella advocates for harm reduction and recovery in Vancouver’s Downtown Eastside community
Interview with Miranda Tymoschuk, 2021 Courage to Come Back award recipient in the Youth category

Vancouver Is Awesome with YMCA BC:

Lifting more than weights: “Moving Through Menopause” program raises the bar for women’s health

Vancouver Is Awesome with VIFF:

You could win the Ultimate Downtown Staycation for the 2021 Vancouver International Film Festival

Print Publications

Led editorial management and content writing for Vancouver Is Awesome‘s specialty magazine publications in the business, real estate, and environmental industry sectors.

Vancouver’s Profiles of Excellence: 2021, 2022, 2023
Excellence in Real Estate: 2021, 2022
Environmental Excellence in B.C.: 2021-2022

Newsletter Copywriting Campaigns

Produced paid written inclusions in Vancouver Is Awesome‘s daily newsletter and their two specialty newsletters, Forking Awesome (for food and drink) and The Wanderer (for local and international travel)

Featured clients include: Long Beach Lodge Resort, Tacofino, BCLIQUOR, Coho Society, Fizz Mobile

Social Ads Campaigns

Managed paid social driver ads on Meta and LinkedIn to drive traffic to sponsored article campaigns across Business in Vancouver, Vancouver Is Awesome, Delta Optimist, and other Lodestar Media news brands.

Featured clients include: BCIT, Cirque du Soleil, Downtown Vancouver BIA, Fizz Mobile, Port of Vancouver

Events Marketing Campaigns

Generated awareness of Business in Vancouver‘s events portfolio on social media through LinkedIn and Facebook, as well as through article campaigns on BIV.

Business in Vancouver articles:

Forty under 40 Awards spotlight B.C.’s rising business leaders

Interview with Peter Saunders on the lasting impact of a Forty under 40 honour

Website Copywriting

Objective: Revamp content on Lodestar Digital’s new agency’s website following their rebrand.

Programmatic Audio Script Writing

Agency: Lodestar Digital
Client: Ears to You
Campaign Date: August 2024
Campaign Objective: Promote mobile hearing clinic offerings across Metro Vancouver.

Link to audio: https://drive.google.com/file/d/14pfVbaOw1Bsu3th6zjL6E5toWlZVAQc_/view

For more examples, please visit elizabethrosalyn.contently.com.