Digital Campaign Management + Content Writing

Rise People Client Stories:
CLIA: How a Canadian association raises the people management bar with Rise
Sierra Dental: Why a Calgary-based dental clinic is all smiles over Rise benefits
Moosehead Breweries: How a Canadian brewery saves time with Rise payroll

Rise People Blog Articles:
A quick guide to blockchain tech for HR and payroll
The benefits of switching to paperless HR administration
The advantages of hiring multilingual employees

Business in Vancouver with Manning Elliott LLP:
Manning Elliott’s commitment to supporting women through wealth management
Building bridges for German businesses in Canada through cross-cultural expertise
Breaking barriers: The journey to leadership in accounting

Business in Vancouver with CPABC:
A CPA designation makes any career change plausible

Business in Vancouver with AtkinsRéalis:
Canadian firm plans Western Canada expansion with B.C. communities in mind

Ghostwritten for Thinkific:
The Complete Guide to E-Learning Gamification

---

Print Publications

Led editorial management and content writing for Vancouver Is Awesome‘s specialty magazine publications in the business, real estate, and environmental industry sectors.

Vancouver’s Profiles of Excellence: 2021, 2022, 2023
Excellence in Real Estate: 2021, 2022
Environmental Excellence in B.C.: 2021-2022

---

Newsletter Copywriting Campaigns

Produced paid written inclusions in Vancouver Is Awesome‘s daily newsletter and their two specialty newsletters, Forking Awesome (for food and drink) and The Wanderer (for local and international travel)

Featured clients include: Long Beach Lodge Resort, Tacofino, BCLIQUOR, Coho Society, Fizz Mobile

---

Social Ads Campaigns

Managed paid social driver ads on Meta and LinkedIn to drive traffic to sponsored article campaigns across Business in Vancouver, Vancouver Is Awesome, Delta Optimist, and other Lodestar Media news brands.

Featured clients include: BCIT, Cirque du Soleil, Downtown Vancouver BIA, Fizz Mobile, Port of Vancouver

---

Events Marketing Campaigns

Generated awareness of Business in Vancouver‘s events portfolio on social media through LinkedIn and Facebook, as well as through article campaigns on BIV.

Business in Vancouver articles:

Forty under 40 Awards spotlight B.C.’s rising business leaders

Interview with Peter Saunders on the lasting impact of a Forty under 40 honour

---

Website Copywriting

Objective: Revamp content on Lodestar Digital’s new agency’s website following their rebrand.

---

Programmatic Audio Script Writing

Agency: Lodestar Digital
Client: Ears to You
Campaign Date: August 2024
Campaign Objective: Promote mobile hearing clinic offerings across Metro Vancouver.

Link to audio: https://drive.google.com/file/d/14pfVbaOw1Bsu3th6zjL6E5toWlZVAQc_/view

---

For more examples, please visit elizabethrosalyn.contently.com.