Examples

Newsletter Copywriting

Objective: Paid written inclusions in Vancouver Is Awesome‘s daily newsletter and their food and drink specialty newsletter, Forking Awesome

Featured clients include: Long Beach Lodge Resort, Tacofino, BCLIQUOR, Coho Society, Fizz Mobile


Social Ads Copywriting

Objective: Paid social driver ads to drive traffic to sponsored article campaigns across Business in Vancouver, Vancouver Is Awesome, Delta Optimist, and other Lodestar Media news brands.

Featured clients include: BCIT, Cirque du Soleil, Downtown Vancouver BIA, Fizz Mobile, Port of Vancouver


Organic Social Copywriting

Objective: Generate awareness of Business in Vancouver‘s events portfolio on their new Facebook page.


Website Copywriting

Objective: Revamp content on Lodestar Digital’s new agency’s website following their rebrand.


Programmatic Audio Script Writing

Agency: Lodestar Digital
Client: Ears to You
Campaign Date: August 2024
Campaign Objective: Promote mobile hearing clinic offerings across Metro Vancouver.

Link to audio: https://drive.google.com/file/d/14pfVbaOw1Bsu3th6zjL6E5toWlZVAQc_/view


Featured Branded Content Campaigns

The Alchemist with Drink Arte:
The ready-made fresh juice mixers revitalizing the art of bartending

North Shore News with Cheers! Spirits:
We sipped, swirled and savoured: What we learned about American Whiskey at the Cheers! American Spirits Event (and yes, that’s me in the photos!)

Pique Newsmagazine with Bearfoot Bistro:
Join this sweet and savoury maple-inspired dining experience in Whistler Village

Vancouver Is Awesome with Dine Out Vancouver Festival:
Save the date for the return of Vancouver’s signature food and drink festival

Vancouver Is Awesome with Oak Bay Beach Hotel:
Take an endless summer vacation at this oceanside resort just hours from Vancouver

Vancouver Is Awesome with Hoyne Brewing Co.:
Vancouver Island brewery takes inspiration from ties to B.C.’s first brewmaster

Vancouver Is Awesome with Hastings Mill Brewing:
This Strathcona microbrewery has a long history with Vancouver’s live music scene

Vancouver Is Awesome with Country Vines Winery:
This Richmond winery offers B.C. wine country experiences in the city

Vancouver Is Awesome with Water Street Cafe:
Vancouver’s coolest speakeasy is located within one of Gastown’s landmark restaurants

Vancouver Is Awesome with Wild Birds Unlimited:
Bird friendly coffee in Vancouver: here’s how you can support this environmentally-friendly practice

Vancouver Is Awesome with Fresh Prep:
This local zero waste meal kit makes meal prep easier, healthier, and better for the environment
You could win a full weeks’ worth of meals from Fresh Prep

Vancouver Is Awesome with HelloFresh:
3 summer BBQ tips from HelloFresh that will earn you a spot among the grill masters
Make the back-to-school transition easier with affordable home cooked meals

Vancouver Is Awesome with Chef’s Plate:
Cooking at home is made simple and fun with this incredible meal kit delivery service

Vancouver Is Awesome with Odd Bunch:
You could win free groceries for a year from Odd Bunch

Vancouver Is Awesome with DoorDash:
Tacofino turns up the heat with new limited-time burrito


Print Publications

Lead editorial management and content writing for Vancouver Is Awesome‘s specialty magazine publications in the business, real estate, and environmental industry sectors.

Vancouver’s Profiles of Excellence: 2021, 2022, 2023
Excellence in Real Estate: 2021, 2022
Environmental Excellence in B.C.: 2021-2022